Hassell | SMXL

in Architecture by editor — 8:03 pm | April 16, 20120 comments

Working in collaboration with Fabio Ongarato Design, SMXL is a dynamic response to a crowded hospitality market. A strong architectural language supported by a vibrant graphic environment signals SMXL as a stand-out from other food outlets.

An exposed concrete ceiling, sculptural seating and tables, and the communal arrangement of spaces combine to reflect a fresh approach to eating. Long tables and a continuous bench connect two floor spaces, maximizing seating capabilities within a relatively small space.

Visual clarity and strong consistency of branding elements, such as food packaging, reinforce the clean aesthetics of the interior. Detailing and the general design response suggest that the food experience at SMXL is considered, well crafted and beyond the norm.

Location: Melbourne, Victoria, Australia

Architect: Hassell
Project name: SMXL
Disciplines: Interior Design
Expertise: Hospitality, Leisure and Tourism
Year: 2004
Scale: 97 sqm
Client: SMXL
Status: Completed
Collaboration: Fabio Ongarato Design
Recognition:
_Publications
A good fit by Stephen Crafti, Indesign, no. 20, February 2005, p. 78
Size queen by Francesca Cann, Poster, no. 6, 2004, p. 24
Super-sized personality by Annemarie Kiely, Belle Design News, October/November 2004
_Awards
2005 IDA – High Commendation – Hospitality Interior