Park Associati | La Serenissima office building
This building, located in the heart of Milan, was designed in the 60′s by Ermenegildo e Eugenio Soncini for the company Campari. It is a one of series of constructions, that in the years of the economic boom, become representative of the new communicative power of the Italian industry.
This building is distinguished by the burnished colour finish of the metal structures on the facade, the tinted glass of the curtain wall system, the brown paintwork and the smaller volume used as a residential unit. During its heyday, the building would have been considered modern and technologically advanced. However, in its contemporary condition, many of its undeniably fascinating aspects have proved to be uneconomical particularly in terms of energy saving.
The new owner has decided to redesign the building respecting the original layout. The design choice has been to recuperate the ground floor and to reassign its generous amount of unused space to commerce (although part of the central green area is kept), and to aim at a new distribution and increased flexibility of the internal office spaces.
Particular attention has been paid to the system of façades. By shifting back the perimeter façades of the building, it has been possible to gain approximately 360 sq m of overall floor space. This result has also been achieved by creating of a glass skin of variable modules that is able to recompose, like a soft and transparent sheet, the new distribution of the spaces of the ground floor, now accessed via a single entrance. At the end of the whole process of redefining the façades, all of the same style and height, it was decided to emphasize the overhang of the roof, adjusting it to the dimensions of the redevelopment.
Location: Milan, Italy Architect: Park Associati (Filippo Pagliani, Michele Rossi) Client: Morgan Stanley Sgr S.p.A.
Dates: 2008 Competition
2008 – 2009 Project
2009 – 2011 On site
December 2011 expected date of completition Stuctural&Plants Engineering: General Planning
Project Management: ECHarris Built Asset Consultancy
General Contractor: Mangiavacchi e Pedercini S.p.A.
LEED Consulting: Habitech Distretto Tecnologico Trentino S.c.a.r.l.
Design Team Park Associati: Marco Panzeri, Project Manager
Alice Cuteri,Andrea Dalpasso, Marinella Ferrari
Stefano Lanotte, Marco Siciliano, Paolo Uboldi
Fabio Calciati (renderings)
Area: slp 7988.84 mq
Cost: 11 000 000 Euro