SAQ | Jaga Experience Truck
The instant success of the Jaga Experience Truck, multimedia showroom for the brand conceived beforehand by SAQ triggered the idea at JAGA to bring the same experience and motions on a moving platform or medium to be exposed anywhere in the world.
This led to the proposal of an Experience Truck. On the base of an 8 ton chassis, SAQ designed a new body holding a projection room, a VIP lounge and a kitchen.
The form was handmade in high quality polyester and high tech coatings. The 90 windows in 6 different forms create together with the integrated LED-lighting a spectacular color pattern and ultimate signal.
Architect: SAQ Client: Jaga
Object: Concept & Interior
Program: Mobile Lounge and showroom
Area: 18 m²
Status: Completed, 2006