Zaha Hadid Architects | Neil Barrett Flagship Store

in Interiors by editor — 1:37 pm | April 30, 20110 comments

Our concept for the Neil Barrett fl agship store in Tokyo is based on the minimal cut of the brand`s fashion design and parallels its approach in usingthe same design parameters of fi xed points, folding, pleating and cut outs. Rather than defi ning a single room or space, our design creates a circularpassage allowing the customer to experience the space in multiple ways and interpretations.

Furniture staged in key points throughout the store createsthe spatial concept of a narrow enclosure changing to an open condition. In two formal elements the design shifts between architecture and sculpture,where a compact mass of surface layers unravel and fold to form the shelving display and seating. The emerging folds will be used as display area forthe NB accessory collection.

The concept of the store plays with the complementary characteristics and the related dualism between male and female. This is echoed in the furnituredesign on both fl oors through the formal language and tactile quality of the materials used. The furniture piece on the ground fl oor is designed as astrong, masculine and dynamic form whilst the piece on the fi rst fl oor enunciates femininity through more fl uid contour lines.

The first floor is designed ina more playful manner creating different zones that maintain the perspective view between them.This interplay between male and female is followed through in the general aesthetic concept , setting the furniture piece with a white smooth Corian fi nishagainst the raw fair faced concrete surface of the rest of the space. This is further accentuated through the contrast in colour and fi nish of the whitematt furniture against a black glossy floor.

The final designs are shaped by 3D computer generated models. These are processed by the manufacturer using further software to thermoform thesheet Corian into the 3D designed surfaces. A series of these surfaces will be fabricated with joints, ready to be assembled into larger sections onsite. Using the latest 3D modelling and CNC programming solutions, we are able to guarantee a very precise and automatic translation of the designinto the built structure.

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