RuckZuck is the first multimedia showroom in Poland with a floor and door exposition. Not only interactive configurators, iPad positions and access to interior applications make this place exceptional. The main discriminant is its extraordinary and sophisticated interior. The showroom is about 500 square meters. The main goal was to expose all products in the best way.
Clients should be able to find what they want quickly and intuitively. – When designing the RuckZuck showroom we wanted to achieve a clear division of the interior – says Anna Paszkowska-Grudziąż, co-designer from Warsaw studio 81.WAW.PL.
The interior is arrange in black and white – black is a background for floors and doors, when white was used in the centre of the showroom. The central part is created by cubes. Each one has got a different function. The most important is the one situated in the back part of the shop with a multimedia projector. It cooperates with an iPad so one can see any floor from the offer being displayed in a real size on the RuckZuck floor.
Project name: RuckZuck