Creation and application of an innovative concept in the style and organization of the space of the new 1,050-Sqm sales outlet. Definition of the internal rankings on different scales, introduction of flexible elements, permeable shop windows.
Visual identity of the POP reinforced by poster-walls, re-arrangeable supports for the product and communications that can be repositioned, research and use of natural recycled materials (wood and cardboard).
The large silhouettes of the animals are distinctive elements of the POP and indicate the various goods areas as well. The sober and playful approach is inspired by the nature of the new store.Location: Piazza Portello Mall, Milan, Italy
Architect: A4A Rivolta Savioni Architetti
Client: Iper la grande i
Opening: December 2014
Photographer: © Francesco Gusella