Bakery studio was founded in September 2009 by Gil Sheffi, Ran Amitai and Gilli Kuchik, the three met and became friends during their studies at the Bezalel Academy of Art and Design in Jerusalem Israel . “We feel that materials have all the ingredients for good design: charisma, inner truth, aesthetics, characteristics and sophistication. All that is left for us to do is to give it the freedom to express itself, doing so within the boundaries of mass production potential is an even greater challenge that we seek to achieve. “
Industrial upholstery is a project which explores new ways of upholstering furniture. During the research stage of the project, it was apparent that upholstery as a discipline is based on a craftsmanship logic which stayed fairly the same through upholstery history. The Industrialized Upholstery project seeked to create a new upholstering technique which is based on an industrialized logic, and by doing so creating a new aesthetics of upholstery.
The principal of the project is to use the upholstery fabric as the mold for the construction. Two kinds of polyurethane are injected in the fabric; hi density polyurethane for construction and polyurethane foam for comfort.