// arthitectural / Furniture / BoConcept | NENDO

BoConcept | NENDO

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Japanese and Danish design cultures have enjoyed worldwide appeal for years and despite their long geographic distance, they share the simplicity and authenticity in their design approach.

By the end of the 19th century, Danish artists and architects were among the first in the Western world to embrace Japanese art and craftsmanship and created an independent Danish expression based on simplicity and functionality. This tradition has been kept and the inspiration from Japan became a catalyst with long and lasting effects on Danish design and architecture. And as Danish architects found inspiration in Japanese design more than a century ago, BoConcept has now established a design cooperation with one of the most prolific contemporary Japanese design studios – nendo.

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There is a strong Japanese influence in interior design trends today and the designs of nendo fulfill the BoConcept ambition of providing modern, functional, yet beautiful pieces of design to urban-minded customers around the world. Collection Director at BoConcept, Claus Ditlev explains: ‘The nendo look is pure and authentic with a very minimal touch. But that’s not all – nendo gives something more with their design. A little twist that that catches the eye and creates a small moment. This is something we feel is of value to our customers and just right for the time we are living in.’

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Founder of nendo, Oki Sato, also enjoys working with a Danish company who is very similar in their design approach: ‘It is really interesting how much we have in common. Especially in the way we work with materials and our love for natural materials such as wood and leather. We try not to work on the materials too much, and to be as honest and true to the materials as possible.

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The joining of the two companies has resulted in a strong new design collection where Japanese aesthetics and Danish functionality are fused into new, unexpected twists in materials, shapes and colours that produce little surprises and put a smile on your face.

Producer: Boconcept
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