From April 12th Mercedes-Benz Dealerships has a new retail experience in the heart of The Hague in the Netherlands. The new pop-up store, created for the introduction of the new CLA model is designed by retail specialist Buro Loods and realized by Hypsos. Buro Loods has translated the Mercedes global retail concept for the Dutch market, which is currently being implemented across all dealerships.
The shop in The Hague has been transformed into a total Mercedes experience, where Mercedes-Benz Dealerships will be able to bring its new compact class models to the attention a whole new audience. The Mercedes-Benz brand takes the center stage in this prime shopping location in The Hague. Powerful imagery and digital interaction combine with the live models in the showroom to create an immersive brand experience.
Hypsos, founded in 1910, is a leader in live communication for more than 100 years. Hypsos creates environments for museums, trade fairs, brand experiences and events. In the retail field, Hypsos realizes shop environments, displays, point-of-sale material and visual management.
Working together with our clients to develop brand environments with impact, creating spaces which inspire consumer interaction. We focus on helping our clients achieve their commercial goals, delivering relevant creative solutions that can be implemented consistently across a retail portfolio.Location: The Hague, Netherlands Designer: Buro Loods for new Mercedes CLA