// arthitectural / Architecture / Buro Loods | Mercedes-Benz pop-up store

Buro Loods | Mercedes-Benz pop-up store

Architecture Buro Loods | Mercedes-Benz pop-up store

Buro Loods | Mercedes-Benz pop-up storeHypsos realizes store designed by Buro Loods for new Mercedes CL

From April 12th Mercedes-Benz Dealerships has a new retail experience in the heart of The Hague in the Netherlands. The new pop-up store, created for the introduction of the new CLA model is designed by retail specialist Buro Loods and realized by Hypsos. Buro Loods has translated the Mercedes global retail concept for the Dutch market, which is currently being implemented across all dealerships.

Buro Loods | Mercedes-Benz pop-up store

Buro Loods | Mercedes-Benz pop-up store

Buro Loods | Mercedes-Benz pop-up store

Buro Loods | Mercedes-Benz pop-up storeThe shop in The Hague has been transformed into a total Mercedes experience, where Mercedes-Benz Dealerships will be able to bring its new compact class models to the attention a whole new audience. The Mercedes-Benz brand takes the center stage in this prime shopping location in The Hague. Powerful imagery and digital interaction combine with the live models in the showroom to create an immersive brand experience.

Buro Loods | Mercedes-Benz pop-up store

Buro Loods | Mercedes-Benz pop-up store

Buro Loods | Mercedes-Benz pop-up storeabout Hypsos

Hypsos, founded in 1910, is a leader in live communication for more than 100 years. Hypsos creates environments for museums, trade fairs, brand experiences and events. In the retail field, Hypsos realizes shop environments, displays, point-of-sale material and visual management.

Buro Loods | Mercedes-Benz pop-up storeabout Buro Loods

Working together with our clients to develop brand environments with impact, creating spaces which inspire consumer interaction. We focus on helping our clients achieve their commercial goals, delivering relevant creative solutions that can be implemented consistently across a retail portfolio.

Buro Loods | Mercedes-Benz pop-up store

Buro Loods | Mercedes-Benz pop-up store
Location: The Hague, Netherlands
DesignerBuro Loods for new Mercedes CLA
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