The ‘MBO Raad’ is the Dutch Association of VET Colleges. The association represents all government-funded colleges for secondary vocational education and training and adult education in the Netherlands.
This office space was recreated by COEN! to form a light, colourful and attractive working environment. The designs for the corporate identity, product and interior are all based on one consistent and powerful concept. Coen: “An appropriate colour combination can greatly enhance a good working environment. Colour elements can enhance and focus attention on the identity of this customer.”
Everyone is unique. COEN! has the expertise needed to translate this uniqueness into a consistent and powerful corporate identity which fits like a glove. That´s why I started workshops to let clients discover their unique identity. This makes it for me easier to create afterwards an identity that reflects the soul of the company. So this identity lasts longer and communicates stronger. And, more important, the company creates an identity inside out instead of outside in. This has lead to this interior that feels like home for the employees: they have created it together with our agency and the architect.
Our agency designed also sixteen colourful patterns for this organisation, representing the various professional fields. All VET colleges are representing one or more professional fields like trade, communication, transport etc. These patterns have been printed on wall coverings and furniture. This total approach makes it a project with an strong ‘identity layer’.
Coen: “Why am I so proud on this design? Because in this design, I combine communication, interior design, product design, graphic design and art into a strong image that reflects the identity of the organization. I call this the identity layer. By the way: all other projects of my studio or made by dear colleagues as Marcel Wanders, Phillipe Starck and for example Ron Arad that carry this perfect ´identity layer´ that fits like a glove make me very proud.”
Architect: Bos en Alkemade | Frans Alkemade en Fred Bos
Design Interior:COEN! design agency | Coen van Ham
Project leader: Van Aarle de Laat
Interior builder: Gielissen Client: MBO Raad, Woerden
Project Area: 2752 sqm
Project Year: 2009 – 2010
Photographs: COEN! design agency