San Diego megachurch, Rock Church, located in Point Loma, California, is now home to Dlush Lounge, an innovative cafe on the church grounds for all staff, students, Sunday-goers, and visitors to enjoy. Dlush and Pastor Miles McPherson, former NFL player and lead pastor of the 20,000+ attendee megachurch, brought on Colkitt&Co to complete the transformation from stodgy cafeteria, to trendy lounge and cafe.
In order to create an atmosphere that encourages lounging and conversations after church services, Colkitt&Co went with an open design concept that features a stage for events, numerous tables and seating options, and a full kitchen. From a design perspective, Colkitt&Co had to be discerning with the utilization of space as they created a “wrap” format that is contemporary, yet practical. Each design element speaks to the multi-purpose intention of the space, but in a very appealing, hip manner.
Dlush, the high-energy lifestyle food and beverage enterprise, also expanded their brand, transitioning from only serving smoothies, coffee, tea, and milkshakes, to now offering a variety of food at Rock Church as well. The menu includes mid-priced gourmet sandwiches with a twist, homemade desserts, and a variety of playful drink concoctions. Dlush also gives five percent of every sale back to Rock Ministries. Next on the agenda, Dlush is collaborating with Colkitt&Co to completely transform a 2,000-square-foot cafeteria space at the University of California, San Diego into a lounge and restaurant for students, much like the one at Rock Church. Construction at Dlush UCSD will begin this summer and is expected to open September 2013.Location: San Diego, California, USA
Architecture and Design: Colkitt&Co Project name: Dlush Lounge at Rock Church
Graphics, Signage, and Menu Systems Design: Hollis Brand Culture
Photographer: Cheryl Ramsay