BELG AUBE is a Brasserie that mainly serves Belgium beer. It is placed inside the facility of Tokyo Art Theatre which is the origin of Art and Culture. Every day, the Brasserie is full of people who come to see the theater and concerts and people who sponsor them. In this design, we combined the individuality of Belgium beer and the comfortness being suitable for the general so it will fit into the location in the best way.
First of all, variety of beer is one of the characteristics of Belgium beer. To bring in the variety of beer into the design, we structured an open counter. This counter represents the characters of the brasserie directly. While on the other hand, stocks of beer are placed in the hanging cupboards. Here is the creative point. In order to stir the anticipation of the customers, we chose to hide part of the beer and not show all the stocks. For the designs, when viewed from different angles, you can get unequal glimpses of the arch-shaped window space. This will add another amusement aspect to the creative point as mentioned above.
This is the biggest visual identity of the brasserie. Table seats are arranged in the public space of the facility. So in total, the brasserie will look as if there are terrace seats. We intentionally created the space with light atmosphere.
As for the color scheme, by minimizing the contrast, we have created usability. On the other hand, details are made with greatest care and used aging process to create constant high grade atmosphere.Location: Tokyo Metropolitan Theatre, 1-8-1, Nishi-Ikebukuro, Toshima-ku, Tokyo, Japan
Designer: Doyle Collection co.,ltd. | Aiji Inoue, Yuki Kanai Project name: BELG AUBE Tokyo Metropolitan Teatre
Client: M’s Kitchen Inc.
Constructor: Kunitoshi Tanaka / Den Office
Open: 1, September, 2012
Area: 54.07sqm Photographer: Satoru Umetsu/ Nacasa&Partners