// arthitectural / Arthitectural Reviews / E-STRAORDINARIO wins the 1st 2014 CULTURA+IMPRESA Award

E-STRAORDINARIO wins the 1st 2014 CULTURA+IMPRESA Award

Arthitectural Reviews Elica_E-STRAORDINARIO_3

The project conceived by the Ermanno Casoli Foundation and Elica wins in the category of cultural sponsorships and partnerships.

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The E-STRAORDINARIO PROJECT, a training program that brings contemporary art to the world of business, was conceived by the Ermanno Casoli Foundation (FEC) and Elica, developed in collaboration with ACRAF and Gruppo 240RE, and has been awarded 1st place in the cultural Sponsorships and Partnerships section of the Premio CULTURA+IMPRESA 2014.

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The goal of the award is to identify the best Italian projects in cultural sponsorships and partnerships and corporate cultural production in an effort to reaffirm the role of Italian cultural heritage, not only as a feature of historic and artistic expression, but also as a driver of socioeconomic development. E-STRAORDINARIO, sponsored by the Italian Ministry for Cultural Heritage and Activities, was then awarded an additional acknowledgment, confirming the success it has already achieved in numerous businesses who have tested its value as a methodological and training tool for employees, aimed at spreading culture inside business. ACRAF and Gruppo 240RE are among the leading partners who have provided the most decisive support for this synergy, working continuously on the Federation’s initiatives and testifying to the value of this approach.

FEC, directed by Deborah Care and under the artistic direction of Marcello Smarrelli, has for years promoted projects that crossbreed art and company organizations in order to spark original processes of innovation, bolstering creativity and social cohesion. The conviction that contemporary art helps break down the traditional paradigms of common knowledge is at the base of the work that the Ermanno Casoli Foundation promotes. Artists created their pieces with active involvement from the company’s employees, generating a mental and emotional state that creates unexpected possibilities. In environments where this new viewpoint becomes a habit, processes of change can bloom and take root more quickly and effectively.

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This approach won over the Jury of the 2014 CULTURA+IMPRESA Award, consisting of professionals, academics and researchers, who judged the candidates according to eight parameters:
• Innovation of its objectives, solutions selected, and methods of implementation;
• Strategy and activation of an integrated Communication plan;
• Benefits for the users of the cultural project and the area in which it takes place;
• Networking with Institutions, Media, and Companies;
• Economic sustainability of the Project and resource management;
• Integration with CSR (Corporate Social Responsibility) campaigns;
• Methods for measuring the results in comparison with the objectives achieved by
both partners;
• Creation of job opportunities for cultural and communications workers.

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“We are enormously proud to receive this award. It represents a recognition not only of an innovative project, but also of a vision that seemed utopian to many people – a vision of being able to combine culture, place, business and employment in a single expression: art”, explains Francesco Casoli, Chairman of Elica and the Ermanno Casoli Foundation. “Today Elica is a sort of pioneer in this sort of initiative, which can be applied in other contexts, even internationally.”

The CULTURA + IMPRESA 2014 Award boasted many institutional partners: European Council, Ministry of Cultural Heritage and Activities, ANC, the Milan Chamber of Commerce, the City of Milan, ASSOCOM, ASSOLOMBARDA, ASSOREL, FERPI and UPA.

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Elica Group has been operating in the market of kitchen hoods since the 70s. Today it is chaired by Francesco Casoli and led by Giuseppe Perucchetti and is the global leading company in terms of units sold. It is also a European leader in the design, manufacture and sale of electric motors for hoods and heating boilers. With around 3,000 employees and an annual production of around 17 million items, the Elica Group has a production platform distributed across eight manufacturing sites, including Italy, Poland, Mexico, Germany, India and China. Lengthy experience in the industry, painstaking care for design, the pursuit of sophisticated materials and advanced technologies that guarantee maximum efficiency and minimise consumption levels: these are all features which distinguish the Elica Group on the market and which have enabled the company to revolutionise the traditional image of the kitchen hood, which has been transformed from a simple electrical appliance into a unique design object that improves air quality in the home.

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Fondazione Ermanno Casoli was created in 2007 in Fabriano (AN), in remembrance of its founder also founder of Elica company. The Foundation has always been committed to planning and promoting its projects thanks to which contemporary art and the world of work have been made to meet. Contemporary artists come directly to the company and chat with the employees at the workshops that have been set up, along with projects that stimulate creativity, innovation, different points of view, contributing to improve work -environments. The Foundation is currently led by Deborah Care, under the artistic management of Marcello Smarrelli. The scientific committee boasts of personalities who are in the forefront in the Italian artistic and cultural sector, like for example Pippo Ciorra, university lecturer and Senior Curator at MAXXI in Rome in the department of Architecture, Pier Luigi Sacco, professor of Economy of Culture and candidate manager in Siena, European Capital for Culture 2019, Andrea Zegna, architect and curator of the Zegna Foundation.

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