// arthitectural / Architecture / Egue y Seta | Casa Decor Madrid 2013

Egue y Seta | Casa Decor Madrid 2013

Architecture Egue y Seta | Casa Decor Madrid 2013

Casa Decor Madrid 2013 opened up last week and will run until June 24th in c / Fernando el Santo 16 (former headquarters of the British embassy). This time the show organization comissioned our studio with the design of the building´s façade intervention, the wayfinding system for the event as well as exhibition space n ª 14: A gallery like hallway layed out as an excuse to bring closer to the eye the project executed at a larger scale in the exterior of the building.

Egue y Seta | Casa Decor Madrid 2013

© Víctor Hugo

Egue y Seta | Casa Decor Madrid 2013

© Víctor Hugo

Façade: Tired of “slamming doors” and people walking with their heads down, we wanted to come back to Casa Decor openning up a few windows and inviting the audience to look up to sky. With “Güindous 16″ instead of covering the façade, we intended to multiply its openings: we wanted to turn all the blank portions of the wall into madrid´s architectural digest.

Egue y Seta | Casa Decor Madrid 2013

© Víctor Hugo

Space Nº14 is a gallery where the printed artwork outgrows the marquetry creating printed carpets, bricks, and joineries made of ink. Within a space that brings down the facade to the level of eye our team wanted, at same time, to set graphics free from their tradicional paper confinement, thus creating an interior design scheme that covering walls, floors and ceilings, ultimately aimed to release the full decorative potential of line and color.

Egue y Seta | Casa Decor Madrid 2013

© Víctor Hugo

Egue y Seta | Casa Decor Madrid 2013

© Víctor Hugo

Signs: There is no embassy without its flag, and the 21st edition of CasaDecor, in the former British embassy headquarters in Madrid would be no exception. We believe however, that in this case, the standards should not stand for borders or governments: instead, dyed a vibrant red, and using changes in orientation, they prefer to guide us through the exhibition, and contribute to the festive tone of the an event that celebrates creativity and decoration.

Egue y Seta | Casa Decor Madrid 2013

© Víctor Hugo

Egue y Seta | Casa Decor Madrid 2013

© Víctor Hugo

Sponsoring brands: Tritime, Muebles Trinidad and Nenesho (furnture); Schotten- Hansen (Wooden Flooring; Viveros Sánchez (greenery); Mecanismos ABB (switches and plugs); Clorfoila digital (large format printing) and Tollens (paint).

Location: C/ Fernando el Santo 16, Madrid, Spain
Designers: Egue y Seta | Daniel Pérez + Felipe Araujo + Mario Vila
Project name: “GÜINDOUS 16” Space y Façade in CasaDecor Madrid 2013
Promotor: Casa Decor
Completed date: 2013
Photographer: Víctor Hugo
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