// arthitectural / Architecture / Egue y Seta | Reebok One Series. Running Experience Barcelona

Egue y Seta | Reebok One Series. Running Experience Barcelona

Architecture Egue y Seta | Reebok One Series. Running Experience Barcelona

Lightness, colour and high-tech materials were the highlight attributes to convey with for the design of a product display area for the ONE SERIES Reebok running shoes within the promotional event held in Montjuic Park last October , amid a busy community of sports opinion leaders.

Egue y Seta | Reebok One Series. Running Experience Barcelona

Egue y Seta | Reebok One Series. Running Experience BarcelonaTo achieve this, a group of slender translucent and color LED backlit display units were designed: Along their surface, thanks to digital dye cutting, the shoes “floated” as works of art in a museum. The transparent polycarbonate planes, besides letting through the light coming from the LED edge strips hidden in the profiles, served as background for a carefully crafted graphics developed by ” Sofa Experience ” while a delta shaped metallic foot, similar to that described in the brand logo, endowed the set of structural stability and autonomy.

Egue y Seta | Reebok One Series. Running Experience BarcelonaFor the exhibition lay out, the studio resorted again to the shape of the delta, and the displays of varying height , stood amid a triangulation of lighting totems that added dynamism and colourfulness to the overall atmosphere.

Location: Museo Nacional de Arte de Cataluña, Barcelona, Spain
Designers: Egue y Seta | Daniel Pérez + Felipe Araujo
Project name: Reebok One Series. Running Experience Barcelona
Promotor: Sofa Experience (Reebok)
Completed date: 2013
Photographer: www.lamaryposa.com
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