// arthitectural / Architecture / Egue y Seta | Soft Luxury for Endutex

Egue y Seta | Soft Luxury for Endutex

Architecture © Víctor Hugo

Should we continue to invest fortunes in retail space renovation when these need to be updated each season? Do we need to sacrifice aesthetic appeal, comfort or luxury in order to achieve interior design schemes that make economic sense?

© Víctor Hugo

© Víctor Hugo

This year’s promotional space “Soft Luxury by Endutex” comes up with the answer to these questions, and yes! Its the one we want to hear! Designed to showcase all the finishing, furnishing and comunicative potential of Endutex’s new and amplified catalogue, its been conceived as a luxuryous retail space, tailor made over printed media that will be light and soft to the eye but also to the Pocket.

© Víctor Hugo

© Víctor Hugo

Here all finishings and coverings are produced and dealt by Endutex, and have been printed by a number of collaborating large format printshops. With such decorative printing strategy Egue y Seta design studio has managed once again to benefit from the aesthetic appeal of traditional constructive materials such as concrete, marbel, cooper and wood, avoiding their high costs, their complex installation requirements and their maintenance procedures.

© Víctor Hugo

© Víctor Hugo

This type of interior design schemes which has been called graphic interior design, is no longer satisfied with the depiction of corporative logos, branding claims or product photography, but goes a lot further in the imitation of real textures, ilusión of depth, and constructive features of nonexpensive and light materials so to achieve “high end” retail atmosphere at a “low cost” budget.

Hereafter a detailed lost of selected materials used within the space.
Counter top: marble texture printed over aluprint.
Front: wood texture printed over abiplex.
Flooring: chevron pattern wood en parket texture printed over Printfloor.
Back wall: chevron pattern wood en parket texture printed over Printwall.
Main central Box Exterior: concrete texture printed over kapatech.
Main central Box Interior: marble and graphic texture printed over kapatech.
Partition wall: marble tile texture printed over Smart X.
Clothing: denim, tweed, and fabric paterns printed over Polysub 170FR.
Table top: marble tile texture printed over Smart x.
Butterfly BKF chairs: cognac leather texture printed over Napaprint.

© Víctor Hugo

© Víctor Hugo

Egue y Seta is a design studio founded by a multidisciplinary group of interior, graphic and industrial designers. It provides a wholistic service to clients that goes beyond mere aesthetical concern bearing always in mind functionality and budget considerations. Egue y Seta design spaces and experiences: Business, sales and brand positioning events, Spaces permanent or ephemeral, assuring our clients the highest level of notoriety and exposure for their products and services.

© Víctor Hugo

© Víctor Hugo

We are more than creative designers. Egue y Seta creates spaces, objects and promotional strategies; we handle their production, assembly and construction, from the conceptual phase to the final delivery, working with the most competitive manufacturers and reliable suppliers in the market. We achive this through flexible and dynamic professional collaboration tailored to each clients specific needs.

© Víctor Hugo

© Víctor Hugo

At Egue y Seta we approach every project with the certainty that clients do know what they need, what they like and consider aesthetically pleasing. Therefore, we start by listening carefully to our client and then we use our expertise to create functional and innovative ways of satisfying the clients needs.

© Víctor Hugo

© Víctor Hugo

Location: Palacio de Cristal, Madrid, Spain
Architect: Egue y Seta {Egue (Daniel Pérez) y Seta (Felipe Araujo)}
Project: Soft Luxury for Endutex at C!print
Client: Endutex
Area: 30m2
Year: 2014
Photographer: Víctor Hugo
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