Form Us With Love interprets Bolon’s new Artisan collection in a huge flooring installation. Following last years much appraised ‘Botanic’ concept, Artisan is based on traditional handicraft, but executed with modern technology.
To communicate the values of the new collection FormUs With Love decided to use Bolon’s made to measure service Bolon Studio. With the help of this technology, that can turn any pattern or image into a visually striking floor, an image of a ballerina was turned into a vast floor covering made up of 300 separate pieces and measuring 16×23 m in total. It took six professional floorers two days to complete the image on the floor of an abandoned industrial shed. It was then captured by photographer Jonas Lindström for Bolon’s 2011 campaign.
“It’s basically a huge mosaic, reminiscent of something you would see when artisan labour was abundant. Today we have computer operated machines doing parts of the work for us. So this project is mixing traditional handicraft with modern technology. That’s what makes it so interesting” says Petrus Palmér, John Löfgren and Jonas Pettersson of Form Us With Love.
Designer: FORM US WITH LOVE
Photographer: Jonas Lindström