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Hassell | Food and Wine Festival Hub

Architecture MFWF_2014_03

MFWF_2014_32Hassell is a leading international design practice with studios in Australia, China, South East Asia and the United Kingdom.

We judge the success of the buildings and places we design by the way people use and enjoy them – the clients who commission them, the people who inhabit them. Good design is about helping clients meet their needs and objectives. It is also about the way people feel when they experience it, a sense of meaning, connection and belonging.

Our design values are shared globally across all the Hassell studios, by the talented people who work in them: architects, interior designers, landscape architects, urban designers, planners and specialist consultants.

We work together in integrated design teams because they produce the best outcomes for our clients. The increasingly complex projects that clients bring to us demand a culture built on collaboration, creativity, and innovation in design thinking and delivery.

Openness and empathy with our clients ensure their interests are at the heart of everything we design.

MFWF_2014_10A cloud-like structure suspended above a floating bar and open-kitchen restaurant on the banks of Melbourne’s Yarra River will form the spectacular centrepiece of the 2014 Melbourne Food and Wine Festival presented by Bank of Melbourne when it opens to the public on 28 February.

Designed by international design practice HASSELL, from a concept dreamt up by the team at MFWF, and more than double the size of last year’s Festival hub, The Immersery: Festival Kitchen, Bar and Raingarden is one of the most ambitious temporary spaces Melbourne has ever seen.

HASSELL designer Brenton Beggs said The Immersery brings the Festival’s water theme alive and offers a glimpse of the long term potential of the Southbank site.

MFWF_2014_30  MFWF_2014_28“We thought about how to interpret the theme of water and connect it to the Melbourne Food and Wine Festival brand, which is one of the most prestigious festivals of its kind in the world,” said Brenton. “ We wanted to design a space that would draw people in and create a sense of excitement and an element of surprise.

MFWF_2014_16“The design represents the three states of water as well as the water cycles, encouraging visitors to consider how we use one of Earth’s most precious resources, at the same time as enjoying the vibrant and lively atmosphere of the festival.”

The cloud-like canopy sitting above the disused Sandridge Rail Bridge will create a skyline community space and offer a new city vantage point.

“Water misters, multi-level planting and a water-inspired soundscape all contribute to the sense of an urban retreat, where visitors can relax, and become truly immersed in the landscape”, said Brenton.

“We worked closely with Melbourne Water to create ground-level raingardens that are located around the site. They feature drought-tolerant plants and demonstration vegetable patches in reclaimed 40-gallon drums.”

“They show how people can harness Mother Nature’s most precious resource and capture, filter and reuse water before it re-enters the water cycle.”

MFWF_2014_106The barge on the Yarra River will be moored to the wharf beneath the cloud and be home to a floating bar hosting some of the country’s best wine, cocktails and drinks. The open-kitchen eatery on the concourse level immediately adjacent will feature a lunch and dinner menu designed by a star-studded collective of local chefs.

Many of the materials used throughout The Immersery are connected to water infrastructure, such as plumbing pipes, and have either been reclaimed, recycled or will be returned into circulation following the Festival, ensuring material waste is kept to a minimum.

HASSELL Principal Mary Papaioannou said temporary projects such as The Immersery provided the opportunity for experimentation through intervention in the public realm.

MFWF_2014_33“Temporary or ‘pop-up’ events are great vehicles for testing ideas. They offer a chance to directly challenge established modes of public occupation and behaviour and offer the public a new perspective on a space they may already be extremely familiar with”, said Mary.

“The inter-disciplinary nature of practice at HASSELL gives us opportunities to deliver a wide range of street-based design projects ranging from temporary, small-scale works to significant, city-shaping projects.”

The Immersery follows the successful centrepiece of the 2013 Melbourne Food and Wine Festival, the HASSELL designed Urban Coffee Farm and Brew Bar.

TheImmersery_GeneralView_HASSELL_02_low-resNoteworthy materials:

_ 1.5 kilometres of PVC piping to create cloud-like structure, which will be reused for other projects post-festival
_ 23 repurposed concrete and steel pipes from Melbourne Water, some up to 2 metres in diameter
_ Barge donated by City of Melbourne, fitted out as the floating barge bar

Location: Queensbridge Square, Southbank, Melbourne, Australia
Designer: Hassell
Client: Melbourne Food and Wine Festival
Scope: Construction of three level space including floating barge bar, open-kitchen eatery and cloud-like skyline community space
Duration of build: 18 Feb – 27 Feb (9 days total)
Builder: Schiavello
Photographer: Bonnie Savage
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