// arthitectural / Publications / Hem Acquires Designs From Discipline

Hem Acquires Designs From Discipline

Publications POMME

Hem (hem.com) has acquired the design rights and inventory for more than 200 products from the Italian design company Discipline (discipline.eu).

ROULA

Hem, the home of Design Made Easy, features the most exciting designers of today and tomorrow. Some of the designers who collaborate with Hem to create original designs include: Luca Nichetto, Form Us With Love, GamFratesi, Staffan Holm, and Hallgeir Homstvedt. With this transaction Hem is acquiring the design rights for designs from Lars Beller Fjetland, Johanna Dehio, Pauline Deltour, DING3000, Nao Tamura, Gemma Holt, James Irvine, Ichiro Iwasaki, Max Lamb, Nendo, and Jonah Takagi.

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The Hem mission is to make it easy for everyone everywhere to live with original, high-quality design at affordable prices. The entire Hem collection can be shopped online at Hem.com. Hem ships directly to consumers in more than 30 countries, including every European country and the United States. The Hem collection is also available globally through the extensive Hem network of distribution partners.

The Discipline acquisition follows Hem’s earlier acquisition of One Nordic in July 2014.

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Jason Goldberg, Hem CEO, said: “The Discipline designs and designers are a perfect match for our Hem vision of Design Made Easy. We are excited to integrate the Discipline products into our full-stack, private-label design concept.”

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Petrus Palmér, Hem EVP & Global Creative Director, said: “We strive to work with the most relevant designers to bring to market the most relevant products. The Discipline designers are some of the best of the best and we are thrilled to welcome them into the Hem family.”

TOUCHWOOD

Renato Preti, Discipline CEO, said: “I am proud that the Discipline great designs join the fantastic Hem project and will thrive there for many years to come.”

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A complete list of the Discipline designs being acquired by Hem, along with high-resolution images, can be found here. The Discipline products will be live on the Hem.com website in the coming weeks.

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Hem is Design Made Easy. Hem is the first full-stack online design studio, offering original, high-quality designs direct from leading European factories, with innovative customisation options and easy-assembly solutions, in a consumer-direct model, at affordable prices for everyday consumers. Hem is backed by a number of leading investors including Andreessen Horowitz, Atomico, First Round Capital, ITOCHU, Menlo Ventures, Singtel, and Tencent. Hem is based in Berlin (headquarters), Stockholm, Helsinki, Warsaw, New York, and Pune.

GALBA

Hem EVP & Global Creative Director: Petrus Palmér
Discipline CEO: Renato Preti
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