// arthitectural / Interiors / Iosa Ghini Associati | SEAT Yellow Pages

Iosa Ghini Associati | SEAT Yellow Pages

Interiors © Roberto Centamore

Spina 3, an area of more than 2 million square meters at the edge of Turin and nearly completely comprised of large historic factories in a state of abandon, has become the new home for the offices and executive headquarters on one of the world’s largest multimedia directory advertising companies.

© Juergen Eheim

© Roberto Centamore

The project, by Iosa Ghini Associati begins with a 26 thousand square meters complex once occupied by the Società Nazionale delle Officine Savigliano, and which today includes six new four-story buildings and reuses the original building formerly the assembly site of airplanes and engines for submarines and blimps.

© Juergen Eheim

© Roberto Centamore

© Roberto Centamore

The main 19th- century building was chosen as the site of the reception and the ‘home’ of the company – prior to the move, Seat was spread out into five separate structures – connoted by a system of advanced technological infrastructure, operating and executive offices, classrooms, the Seat museum, an auditorium and lounge bar annexed to the restaurant.

© Juergen Eheim

Redesign of the interiors reflects the common design process made by a scientific group of personalities in the worlds of business and communication and an architecture office, which also incorporated the views of the workers in a process of  ‘participatory design’ to create a functional work place, which would also meet the need of wellness and comfort.

© Juergen Eheim

© Juergen Eheim

Location: Turin, Italy
Architect: Iosa Ghini Associates | Massimo Iosa Ghini
Ceilings: Armstrong
Floors: Liuni
Lights: Zumtobel
Lamps: Firme di vetro
Curved glass partitions and desks: Miodino
Chairs and stools: Domodinamica, BRF, Bonaldo, Haworth, Sedus
Status: Completed 2009
Photographers: Roberto Centamore and Juergen Eheim

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  • Nilo

    FLUID AND TRANSPARENT, GREAT TO WORK THERE

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