Stephan Vary’s Vienna-based design studio, LABVERT, has been collaborating with the international fashion and cosmetics company, Dior, for several years. Thus, LABVERT accounts for the redesign of the product presentation and the interior of Dior Cosmetics’ showrooms worldwide. The most recent result of this long creative collaboration is a fragrance tester made out of glass which is now being showcased in a campaign by the Austrian photographer Michael Dürr with the artist Hanna Putz.
To develop an object to test perfumes and to give form to Dior’s “savoir-vivre” – this was the design challenge for the Vienna-based design studio.
In order to test perfumes, they are usually sprayed on paper strips. This way, however, the scent gets on the hand too, thus the tested smells mingle and the perfumes become indistinguishable. To meet this challenge, LABVERT developed a funnel-shaped object made of glass. Inside is a ceramic cylinder that carries the fragrance. Shielded from the glass cone, the perfume can unfold.
The fragrance tester is precious as a gem and represents the fine workmanship, sophistication, and avant-garde approach associated with all of Dior’s products.
At the beginning of the collaboration, LABVERT intensively analyzed the label’s DNA. The design of the new Dior Cosmetic stores – the first was opened in November 2013 in London’s Covent Garden, another recently in Tokyo – was preceded by a multi-month design study.
In accordance with the wishes of the company, LABVERT reinterpreted Dior’s significant characteristics or “codes.“ The reinterpreted codes were later used as starting points for the new design of the concept stores and shop-in-shop solutions. In the context of this cooperation, LABVERT teamed up with the Austrian furniture company Wittmann to create a newly designed make-up chair, which can now be found worldwide.
LABVERT, established in 2001 by Stephan Vary, is an architecture and design studio based in Vienna. The studio works in the fields of architecture, product design, as well as shop and interior design. In addition to the world’s leading luxury goods manufacturers, Dior, Giorgio Armani, and Hennessy, for whom LABVERT takes over the shop design, the studio also accounts for the designs for Austrian companies such as Römerquelle and Nägele&Strubell.Location: Vienna, Austria
Client: Parfums Christian Dior
Photographer: Michael Dürr