// arthitectural / Objects / Les Ateliers Guyon | Machines travelling between the past and the future for the Art Directors Club of New York

Les Ateliers Guyon | Machines travelling between the past and the future for the Art Directors Club of New York

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Three time-bending conceptual machines designed by Montreal’s Les Ateliers Guyon ans Sidlee make up a new traveling exhibit from the Art Directors Club of New York and Shutterstock.

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In an industry where digital reigns supreme, The Art Directors Club of New York (ADC) set out to reinforce their artisanal approach – emphasizing their unique identity and deepening their connection to their clientele—through the creation of three innovative installations.

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The ADC and Shutterstock commissioned Les Ateliers Guyon and Sid Lee to create three innovative machines from a time between the past and the future, designed to showcase the artists they represent in a word-wide traveling exhibit; transmitting their messages, engaging the senses and awakening the dreams of visitors across the globe in an entirely novel and refreshing way.

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The experience involves complete immersion by the user using one of the three innovative machines, all of which combine traditional manufacturing with modern technology. Over a hundred artists are represented in various forms, either by a slide carousel, a piano-gramophone of sounds, or a long-chair- stationary-bike hybrid projecting images on a wide screen.

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The magic is presently on display in art galleries and the halls of ACE Hotels in Barcelona, New York, Paris, London, Sao Paulo, Toronto and Montreal.

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Location: New York, USA
Designer: Les Ateliers Guyon in collaboration with Sid Lee
Project leaders: Felix Guyon and Simon Chenier from Sid Lee
Collaborators: Soudures Richer, Chaloupes Verchères, Philippe Hughes and Jimmylee
Client: Shutterstock
Project made for: The Art Directors Club of New York
Budget: $35,000
End of the project: May 6, 2014
Photographer: Félix Guyon, Simon Chenier, Les Ateliers Guyon

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