The Museo Nazionale dell’Automobile di Torino re-opens after a four-year restoration and extension, featuring a new name. The overall investment amounts to 33 million Euros, of which 22 million has been allocated to the building’s restoration and the remaining 11 million to the internal exhibition design.
The Museum has got a face-lift, and above all has changed its character and aim: not only a mere architectural renovation, but an intervention aimed at placing this revamped museum in a dynamic and sensational way, into the Italian cultural landscape. Its contemporary and futuristic look was created and designed by architect Cino Zucchi, and the innovative exhibition space bears the signature of Francois Confino, set designer, who has already fitted out the National Cinema Museum in Torino.
Lightemotion has played a fundamental role in the innovative lighting design solutions put in place in order to create such visual stunning environments for this new museum. The Lightemotion team was included from the beginning and followed throughout the project with François Confino’s design team. The goal was to create an overall exclusive experience where lighting and set design are one.
More than 40% of all lighting was carefully integrated in set pieces creating the illusion of lighting effects coming from the physical environments. The use of Fiber optics and state of the art led components contributes to the dramatic experience. The overall lighting schemes were designed to give the flexibility of creating the different lighting mood in an architectural and permanent installation. The mixture of halogen and metal halide lamp sources assisted in balancing between theatric and helped tell the story from a more romantic and historic perspectives and onto a more contemporary approach of the automobile present situation.
It is the exhibition that tells the whole story of the car. From all processes of the cars manufacturing, to its use as a means of mass transportation, all the way to becoming the symbol of one of the most important national traditions. Torino is recognized as the Italian capital of automobiles:
The Museum, offers visitors one of a kind and most interesting collections of this type of collection ever exhibited. Close to 200 original automobiles produced by 80 different brands, ranging between 1769 and 1996. In an area that is over 19,000 square meters of exhibition space, the museum explores and tells the story and history of automobiles. The exhibit also displays how the events of culture and society marry by taking the spectators on a journey made up of culture, language and heritage that have never been exposed before.
Location: Torino, Italy
Designer: Agence Cofino
Lighting Design: Lightemotion
Project year: 2011
Photographer: Ornella Orlandini