// arthitectural / Jewelry / nendo | Tsuya skin

nendo | Tsuya skin

Jewelry © Hitoshi Iwasaki

TSUYA skin is a collection of skincare products whose purpose is to realize shu uemura’s ideal of ‘smooth, soft and transparent’ skin.

© Hitoshi Iwasaki

© Hitoshi Iwasaki

“We wanted our packaging design to express the product concept, so we adopted a ‘softly rippling surface'” said nendo.

© Hitoshi Iwasaki

© Hitoshi Iwasaki

Waves on the inside are expressed on the surface of the bottle, reflecting the idea that beauty comes from within and giving the entire bottle an elegant tension.

© Hitoshi Iwasaki

© Hitoshi Iwasaki

Designer: nendo
Client: shu uemura
Photographer: Hitoshi Iwasaki
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