Founded in 1998, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site. Since then, DWR has evolved into a destination for its exclusive collection of modern furniture and accessories to complement the iconic mid-century classics it has offered for years. Representative of DWR’s product development philosophy, these collections possess quality in material and construction without superfluous detail and only get better with time.
Bjerre-Poulsen and Rønn are not only modernists but also design historians weaving respect for their Danish heritage with cutting-edge design. DWR worked closely with them to create the Finn Collection, which is their first outdoor collection available in America and exclusively at Design Within Reach.
Danish designers Jonas Bjerre-Poulsen and Kasper Rønn named their company Norm to express their dedication to “working with Danish norms and standards refined over hundreds of years,” says Bjerre-Poulsen, “rather than rejecting them in the endless search for new.” The sincerity of their approach – bypassing flashy design for good design – shows in the quality of their work. These are products that endure both physically and aesthetically. The Finn Collection they created for Design Within Reach is directly tied to their design philosophy in that it was built on a passion for details, tactility in design and designing for the need. “Norm products never crave to be anything but what they are,” says Rønn. “That is the combination of utility, purity and quiet beauty.”Designer: Norm Architects
Weight capacity: 300 lbs. per seating area.
Materials: Solid sustainably harvested teak frames; black powder-coated or brushed stainless steel fittings.
Seating: Serge Ferrari® mesh, Sunbrella® seat cushions (cushion colors align with fitting colors: choose from black with black powder-coated steel or white with brushed stainless steel). Producer: Design Within Reach