The Levis icon store in Berlin is a small concept store designed by plajer & franz studio. The challenge was to redesign and rebuild the existing store in just 5 weeks before the Berlin fashion week. On top: budget was tight!
The vision was to create a feeling of being in a typical old loft apartment with an industrial charme. Historical windows form shelf structures and window bars become cloth rails. Some glass panes are original and others are glazed with acrylic panes with Berlin “places- to-be” printed on. Old radiators provide a basis for a presentation table which forms the center of the store and allows a varied presentation of products.
At the same time it connects the two rooms seperated by 2 steps. The changing rooms and the cash desk were built with historic door elements. Levis merges with berlin culture by using historic architectural elements in a quite artful way.Location: Berlin, Germany Architect: plajer & franz studio
Project management: mr. Jochen Buder
Surface area: 87m²
Date of completion: july 2010
Photos: Ken Schluchtmann