MOST was founded almost 150 years ago. MOST started , 1859, with the manufacturing of ginger bred and chocolate , in the town of halle/ saal. Up to 1927 independent stores were built in accordance with the features and design of the house. Most has always been specialized in finest dark chocolate . Since 1932 with its 165 stores it evolved into the largest es tablishment for gourmet chocolate and candies.
MOST attended the ism, in cologne, 2008, with the motto “ ‚delightful seduction”. The main object ives of plajer & franz studio were to create contemporary image for the traditional brand name. On an area of only 12 sqm, plajer ß franz studio managed to combine successfully both, sensual delight and seduction for MOST: chilling on an upholstery purple divan while savouring chocolate, truffles, plenty of champagne, discrete lighting, lounge music. The very posh and impressive atmosphere emphasizes the values of the brand name: seduction, luxury, design and sensual delight. it invites visitors into a world of emotions.
Despite the extroverted appearance, the choice of clear colours and clear forms also suggest to bauhaus and art deco style, the whole high- quality optic provides allusions to the story of the maison close in the early 20´s. Both, purple and gold, the two colours of MOST, dominate the harmonious appearance. The warm and discrete lighting of the stand contrast masterly with the thread curtains lighting backlit.
The combination of different materials enhances the cosy and intimate characters of the stand. While the interior glass walls create depth of space, the fabric covered exterior of the stand reminds of the high-quality packaging of MOST chocolates. Gold writings and huge monkey motives make the stand visible f rom far. As part of the project, the sel ection of a large-sized picture made by the Berlin photographer André Rival, emphasizes the concept and motto of the stand . The creative design of plajer & franz studio managed to seduce both, the visitors attheism, and the exhibitor whose expectations have been by far outranged.
Design concept: plajer & franz studio Project name: MOST exhibition stand Term: 2008
Surface area: 12 sqm
Project manager: Astrid Dreßel Brand name: MOST Photos: Ken Schluchtmann