The challenge within designing the new Ducati stand lays on making a modular environment able to fully include and represent the brand values. The answer was a space expressly inspired by the Ducati’s tubular frame, a traditional feature characterizing his bikes since the very beginning.
The stand colors, red and white, represent both the brand tradition and the push towards future and high quality. The Ducati stand is reproducible in all sorts of trade shows, easy fitting to the different dimensional and functional needs.Location: Europe Architects: Point studio | Marco Verrando (architect), Francesca Rossotti (architect) Client: Ducati
Project name: Ducati exhibition Event date: 2012 Photos: Enrico Muraro Main contractor: Eurostands