The instant success of the Jaga Experience Truck, multimedia showroom for the brand conceived beforehand by SAQ triggered the idea at JAGA to bring the same experience and motions on a moving platform or medium to be exposed anywhere in the world.
This led to the proposal of an Experience Truck. On the base of an 8 ton chassis, SAQ designed a new body holding a projection room, a VIP lounge and a kitchen.
The form was handmade in high quality polyester and high tech coatings. The 90 windows in 6 different forms create together with the integrated LED-lighting a spectacular color pattern and ultimate signal.
Architect: SAQ Client: Jaga
Object: Concept & Interior
Program: Mobile Lounge and showroom
Area: 18 m²
Status: Completed, 2006