The complex Industrial Living – Carska Jabuka (Imperial Apple) is located in the village of Belo Blato, which belongs to a protected area of special Nature Reserve “Old Imperial Bar-Begej”, 15 km southwest of Zrenjanin in Serbia.
Reserve enjoys a major international status of Important Birds Area and Important Plants Area, which he unquestionably deserve as the area of special importance for nature conservation in Eastern Europe. It is in the exclusive ownership of rare birds, endangered mammals, sensitive fish and amphibians, and over five hundred plant species.
To meet the complex needs and demands of extremely diverse flora and fauna, Nature has projected as an exciting mosaic, created from a functional whole of wide steppe meadows, mysterious swamps, ponds and comfortable private forests, crossed by small rivers, winding canals and levees.
On the other side complex Carska Jabuka (Imperial Apple), belonging to company Imperial Apple, which pioneered organic production of apples in Serbia. The complex consists of plantations and associated facilities.
The task to transform the existing agro-industrial warehouse into a modern multipurpose facility, which corresponds to the ecological orientation of the company Imperial Apple, at the same time was also in accordance with the specific environment and needs of neighbors, the owners of the exclusive nature reserve “Stari Begej-Imperial Bar.”
With the interventions on the façade and inside the current building , correspondence of the external appearance with with visual identity and business of the company is achieved.
While 13 existing modules measuring 8×7, have been converted to a number of basic functional whole.
Newly formed part designed to respond to the request of multiple purposes is dominating primarily as a representative space for business meetings, receiving clients, but also for and family gatherings, holidays and daily leisure.
The dialogue between traditional and modern is made with a spinal wall which divides existing modular logic of the space and thus forming a different functional whole. In order to highlight the frequency and to expand the space, the wall is divided into three equal horizontal lines that stretch its length.
In the convex part the space is formed to welcome clients, while in the part that follows the facade is a table for larger meetings or family dinners. In the concave part , a whole for leisure is separated.
The eclectic interior is made of traditional elements: banatska muddy furnace, carpet, Uzbek rug, Vietnamese graphics, furniture from Bali, pottery decorations of Tibet, the pillows from Venice.
North facade is completely open to the plains and orchards, and a horizontality that is reinforced by the glass facade follows the nature a row of trees, meadows, grass, orchard, and the sky.
Since the south facade is facing the main traffic highway Zrenjanin-Belgrade and is widely open to it, instead of the larger glass area, solution of dotted perforation is applied in order to provide light.
With this solution, facade also becomes a sort of billboard on which bow its logo is placed, while the circular openings of different diameters, introduce the visitors in to whole complex in a special way, with the game of green hues which give the building a special expression.
Nearby, on the outskirts of a small lake, two-storied wooden structure was created as an observation point with a cantilevered terraces set on four pillars.
Designed as houses on stilts in the style of the ancient Slavs, it is used for day and night surveillance of apple orchard, but it is a basic purpose is achieving good-neighborly relations and socializing with the exclusive owners of the Natural Reserve “Begej-Old Imperial Bar,” on which it provides a broad view.
Project team: Ana Zatezako Schenk, Cedomir Ristic
Client: Carska Jabuka d.o.o
Surface area: 100 sqm
Project year: 2006 Photographer: Nebojsa Gornjak