ICE CUBE propose itself, due to its physical and scenic characteristic, as a new Landmark, whose aim is to reconfigure the visual connections between the volume of the ex cinema Russia, Pushink square and the city urban context. ICE CUBE will become the new container for Pushkinsky cinema, that in the course of time has been one of the major expressions of social and cultural life for Moscow and the whole Russia.
ICE CUBE will be able to be the first step of a larger redevelopment of this important urban area. The geometry of the building evoking the image of an ice cube with the heat breaks and crumbles to the square opening.
Ice Cube has been conceived as a transparent cubic volume in symbiosis with an external skin which dematerializes the transparent inner core, wrapping and dynamizing not only the building itself, but involving the all square and the buildings situated around the cinema, with light games created by the multifaceted skin. A complex and dynamic design, a new look for the New Cinema Pushinsky Lights and colours: a facade that live and warm up the context.Location: Moscow, Russia Architect: Studio Marco Piva