We designed the shop windows for ‘8cm Tie” at Hémes boutique in Marunouchi. Like the picture book story of ‘Swimmy’, we thought about how we can gather many individual thin ties together to create the shape of a large tie as well as a house. We also included ties made from felt to accent the colorful image of this tie series.
In the small display windows we set up the ties upside down to resemble the shapes of houses, and little worlds are created around the ties as we placed miniature objects placed around it.
We maximized the tie’s characteristic shape and reconsidered it in a different scale in order to stage these windows to create new ways to view the tie.Location: Marunouchi, Japan Architect: Torafu Architects Principle use: Display design
Building site: Hémes boutique in Marunouchi/Hémes boutique in Hiltonplaza
Total floor area:5.1㎡
Duration: Hémes boutique in Marunouchi 2012.09.25-10.15
Hémes boutique in Hiltonplaza 2012.10.05-10.25
Photo: Nacása & Partners Inc. / Courtesy of Hermés Japon