Interior architecture project and global corporate image design for the new coming shops which will distribute the fashionable signatures “pilar vidal” and “modenina” in exclusivity in term of franchisees. The prestigious fashionable designer pilar vidal, art director of the company, has trusted us this ambitious project that tries to transmit the peculiar vision of both signatures “pilar vidal” and “modenina”, both of the above mentioned designer.
With a long experience in this field, national and international recognitions, participations in the main contests and events of the sector, in 2006, pilar vidal decides to create the signature that takes her name. Pilar vidal is inspired by the light, the color and the breeze of the mediterranean sea. She travels across the time to offer us a different vision of the femenine “prèt a pòrter” that does not leave indifferently. From her atelier in her hometown, vinaròs (castellón-spain), the signature nowadays exports to portugal, united kingdom, italy and ireland besides being present in multimarks shops in the main spanish destinations. She has conceived an space designed for a very feminine woman, mature but young spirit, that wish to transmit selfconfidence by her dressing way.
This is the reason she wants to invite and attract clients to get inside this space and get immersed in a great dreamed dressing room, as if they were in house, a dressing room that transmit a world of dreams, fantasy and happiness where the amusement and the pleasure are possible… The model has been conceived to be adapted in spaces of different dimensions, locations, environments … it will not leave indifferently to anybody. ..colors white and fuchsia, representatives of the brands, the “theatrical” shapes , with rounded singings that suggest sinuous, soft, feminine forms …
With textures in polyskin like white “capitoné”, vinyl got involved pavements in fuchsia, fitting rooms with great mirrors that it reminds the artist dressing rooms. A very delicate lighting with decorative elements gives a soft, envolving and ‘retro” atmosphere. It is the second project of collaboration with this signature since in 2006, we were signing the project of the showroom “l’atelier” in vinaròs (castellón-spain) from where the designer works with all her team. We have tried to support the spirit of that first project and it to adapt to a model that has had a fantastic reception. From a personal point of view, vicente vidal makes an exercise of abstraction, a challenge with a very special and charismatic speaker with many personality. And especially, the satisfaction of having expired with the espectatives of the client, who at the end of the item, is about what it treats himself, gives to be an effective intermediary.Location: Spain Architect: Vicente Vidal Estudio
Collaborator: Pilar Martínez de Lera- architect
Art direction: Pilar Vidal
International master franchised Pilar Vidal: Eugenio del Pueblo
Teovaldo power/ crossing: Pérez Galdós
Franchised director tenerife: Ana Fernández
Photography: Sepia Estudio
Pavement: bolon, series “now”, model “pink” w
Technical lighting: arkoslight
Central lamp: model “sphere” from “vistosi”, design: Giovanni Barbato
Glassware: cristalería campos villalba, s.l.
Curtains: tecnicor 2011
Work execution: Roberto Carlos Palomo Álvarez