// arthitectural / Interiors / Zeller & Moye | ODEEH Concept Store

Zeller & Moye | ODEEH Concept Store

Interiors 010_CP_140403_006_Harry_Weber

The first concept store for german fashion brand ODEEH inhabits the terrace floor of BIKINI BERLIN, a modernist icon of 1950’s West-Berlin, offering vistas onto the Memorial church at Breitscheidplatz and the Berlin Zoo. A landscape of movable elements can be arranged in ever-changing configurations allowing for maximum flexibility in the creation of unexpected spacial formations and curated concepts.

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010_CP_140403_004_Harry_WeberThe modular system of paravents and podests made of raw cement board is complemented by a series of delicate metal objects such as cloth racks, hooks and trays, specially designed for the store.

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010_CP_140403_022_Harry_WeberThe mirrored insides to the paravents create kaleidoscope-like interiors showing individual products at all facets and allowing customers to eyeball the clothes from multiple angles. The reappearing zigzag lines and the cross patterns of the lights refer loosely to stitching methods in tailoring.

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Location: Bikini Berlin, Budapester Straße 38-50, D-10787 Berlin, Germany
Architects: Zeller & Moye
Partners: Christoph Zeller, Ingrid Moye
Project team: Omar Muñoz
Project Type: Fashion store
Project Name: ODEEH concept store
Program: Retail store
Status: Completed
Size (m2 and ft2): 250m2 / 2690ft2
Opening: 03/04/2014
Photographs:
All photographs of shop interior: © Harry Weber
All photographs of architectural models: © Zeller & Moye
All drawings: © Zeller & Moye
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