The first concept store for german fashion brand ODEEH inhabits the terrace floor of BIKINI BERLIN, a modernist icon of 1950’s West-Berlin, offering vistas onto the Memorial church at Breitscheidplatz and the Berlin Zoo. A landscape of movable elements can be arranged in ever-changing configurations allowing for maximum flexibility in the creation of unexpected spacial formations and curated concepts.
The mirrored insides to the paravents create kaleidoscope-like interiors showing individual products at all facets and allowing customers to eyeball the clothes from multiple angles. The reappearing zigzag lines and the cross patterns of the lights refer loosely to stitching methods in tailoring.
Architects: Zeller & Moye
Partners: Christoph Zeller, Ingrid Moye
Project team: Omar Muñoz
Project Type: Fashion store
Project Name: ODEEH concept store
Program: Retail store
Size (m2 and ft2): 250m2 / 2690ft2
All photographs of shop interior: © Harry Weber
All photographs of architectural models: © Zeller & Moye
All drawings: © Zeller & Moye