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BoConcept | Ottawa collection

Furniture BoConcept | Ottawa collection

BoConcept | Ottawa collectionThe Ottawa collection succeeds in the red dot award: product design 2013

The Ottawa collection of dining furniture designed by legendary Karim Rashid was launched in March 2012 by the international furniture retailer BoConcept. Now, the Ottawa collection is awarded an’honourable mention’ by the 37-member red dot jury for its particularly well-executed detail solution. The red dot is one of the world’s most sought-after design prizes. In an evaluation process lasting several days, each one of the 4,662 product creations submitted was tested, discussed and evaluated in detail and on site, by renowned experts. The Ottawa collection of dining furniture scored highly.

BoConcept | Ottawa collection
The Ottawa collection includes a complete dining room set with table, chairs, sideboard and cabinet. All pieces can of course be customised in choice of colours and materials as is the case with most BoConcept furniture. The Ottawa dining chair is truly a unique piece of design. Inspired by nature with its leaf shape and a forest of legs, it brings character to any dining table while still being very comfortable.’When you do something very new, it is a challenge to make it comfortable. But in this day and age, there really is no excuse to make something uncomfortable. We know too much today to have this excuse,’ Karim Rashid explains. The dining table has the same soft detailing to match the chairs. It is functional, yet still soft. Minimal, but at the same time very sensual and human. This was important to Karim Rashid: ‘Of course you concentrate on the the matter of the object, but at the same time there should be a sense of humanity. Something soft that touches you and makes you feel at ease.’ The table is extendable and can easily be expanded by one person making room for 14 people. The mechanics, allowing the table to expand, are hidden. It just works, but doesn’t show. The main features of the Ottawa sideboard is the handles that curve out become a fluid decoration to give the furniture some character while still being functional. They are obviously very easy to grab and pull open, and the lockers and drawers provide practical storage options.

BoConcept | Ottawa collection
Prof. Dr. Peter Zec, initiator and CEO of the red dot, has pointed out that strong design competence and economic success nowadays go hand in hand: ‘The winners of the red dot are the protagonists of a highly developed design culture and design industry. These days it is becoming more and more difficult to distinguish between well-designed products. It is often only in the details that the special qualities become apparent. However, those product creations that pass the test before the critical eyes of the international red dot jury will not disappear into the crowd and will be able to fend off global competition’.

Karim Rashid and BoConcept will officially receive the award at the red dot gala on 1 July 2013 which takes place in the Aalto Theater in Essen. The Ottawa collection will then be put on display during a four-week special exhibition in the red dot design museum. This is the 22nd time that Karim Rashid is awarded the red dot, but the renowned designer is thrilled once again to receive this honourable recognition: ‘I am so thrilled about winning the Red Dot award for the Ottawa Collection. I knew it deserved to win an award and it won the most prestigious award in the world! Thanks to a great collaboration with BoConcept, we can help increase the awareness of design in our world and make design a public subject and add a project that is super comfortable, very functional and engaging.’

BoConcept makes modern design furniture available to the urban-minded customer. With the start of BoConcept in Denmark in 1952 there is a long tradition of creating high-quality design furniture at affordable prices. BoConcept home furnishings are created for people who love design, energy and the hip in all aspects of life. We offer customised, coordinated and affordable design. Customised because our products can be fitted to the dreams and needs of our customers. Coordinated because every little detail has been considered. Affordable because we want to spoil our customers by giving them great value.

Designer: BoConcept
Project name: Ottawa collection
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