// arthitectural / Architecture / Clever Architekten + Ingenieure | Showroom Ritzenhoff

Clever Architekten + Ingenieure | Showroom Ritzenhoff

Architecture Clever Architekten + Ingenieure | Showroom Ritzenhoff

Clever Architekten + Ingenieure | Showroom RitzenhoffWhite as an attitude

The design of the new showroom at the headquarters of Ritzenhoff AG was inspired by the form of a hot glass drop with regard to the glassworks tradition of the company. The new showroom was not supposed to compete with the classical modern administration building, but to stand as unobtrusive structure.

Clever Architekten + Ingenieure | Showroom Ritzenhoff

© Ritzenhoff AG

Clever Architekten + Ingenieure | Showroom Ritzenhoff

© Ritzenhoff AG

The largest part of the new building is placed below the park following the natural topography and only opens with an amorphous glass façade. Even the parking areas disappear within the subtle alignment of greens and concrete protrusions. The visitor is conducted over white paths to the entrance area made of glass and white ALUCOBOND®. The water basin in front of the glass façade acts as a mirror for the exposed products in the interior.

Clever Architekten + Ingenieure | Showroom Ritzenhoff

© Ritzenhoff AG

Clever Architekten + Ingenieure | Showroom Ritzenhoff

© Ritzenhoff AG

The colour White, here acting as an attitude, is continued within the showroom. Exhibition segments with protrusions and changing materiality form the plasticity of the volume.

Clever Architekten + Ingenieure | Showroom Ritzenhoff

© Ritzenhoff AG

Clever Architekten + Ingenieure | Showroom Ritzenhoff

© Ritzenhoff AG

The building itself has an own statement and represents with its architecture the products and the sustainable thought of the company. With the natural insulation of the earthbound building parts and the heat protection glass the energy balance of the building is almost even.

Location: Marsberg, Germany
Architect: Clever Architekten + Ingenieure
Owner: Fa. Ritzenhoff
Project: showroom at the headquarters of Ritzenhoff AG
Fabricator / Installer: Fa. Athens GmbH & Co. KG, 33161 Hövelhof
Year of construction: 2012
Material: ALUCOBOND® white 100
Photos:  Ritzenhoff AG
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