Essenza Man is a clothing brand for men who value style, elegance and individuality. When creating a boutique interior design for such client, as Essenza Man, it is important that the design not only emphasized the unique character and quality of the products but also is a hallmark of the brand, distinguishing it from others.
Essenza Man store concept designed by Forbis Group refers to a motorcycle workshop. This effect was achieved through the use of raw materials, reminiscent of classic two-wheelers. Hand-molded brick tiles, black slatted ceiling and furniture made of steel profiles painted black gave the arrangement an industrial character. In addition black and white photo wallpapers depicting scenes from the motorcycle workshops were used in the interior.
Forbis Group designers also added subtle elements to soften the ascetic character of the interior. Details such as a leather armchair, soft curtains in the changing rooms, copper lamps and walnut wood elements in warm colours were used soften the design and encourage customers to make purchases. The combination of two different styles resulted in the creation of harmonious interior, in which the individual elements complement each other. Such an arrangement fully reflects the character of the clothes offered by Essenza Man. Thanks to this it was also possible to achieve a less formal and obliging interior design than in the case of similar brands.
Design: Forbis Group