Awarded ‘Designers of the year 2013’ by Swedish Elle Decor – Form Us With Love kicks off the Stockholm Design Week in a somewhat different fashion. While the Design Week is focused on the industry and its players, the young studio creates a public dimension to the bustling design fair. Away from the fair ground, in a grand 900 m2 location in the middle of Stockholm’s buzzing shopping district Bibliotekstan, the studio presents an exhibition and curated shop with a contemporary take on the traditional fair scene.
“We want to offer an alternative to the Design Week’s internal atmosphere. Driven by our ambition to make design more accessible, the market will feature selected objects from our own repertoire as well as our favourites from other designers”, says Form Us With Love. Introducing the concept of exhibition and shop, Form Us With Love combines inspiration, commerce and dialogue. The curated shop will consist of 30 selected accessories, lights, furniture, books and magazines available to purchase from the pop-up market at Birger Jarlsgatan 15 open from 4-10 February and online via formuswithlove.se/Market, open for trade until end of February. The design exhibition will showcase four new products in collaboration with Swedish and international brands: Form Us With Love 2013 in Collaboration with Jov, RBM, ateljé Lyktan and One Nordic Furniture Company.
Exhibiting four new products – Launching new products together with four different producers, Form Us with Love shows the persistent dedication to keep good brands relevant through design. “We are good at finding people that cherish quality and we spend time on fully understanding where they come from and how our design can best communicate their values”, says Form Us With Love. The following products will premiere in an exhibition built using Swedish materials from Kährs wood flooring and metal constructions by Häfla Bruks:
One Nordic Furniture Company presents the Levels lamp by Form Us With Love. Levels spins on the no-tools, self-intuitive core that characterises One Nordic – The young online brand produces qualitative design furniture that is shipped small and assembled easily. ateljé Lyktan introduces Hood lamp by Form Us With Love. A modular textile lamp offering both shelter and light. The Swedish heritage brand ateljé Lyktan is a light manufacturer with seventy-eight years of knowledge and knowhow.
RBM introduces the Noor chair by Stokke Austad, Grönlund Design and Form Us With Love. A striking family of chairs developed in a joint venture of three Scandinavian design studios, in tune with RBM’s commitment to provide qualitative and honest design. JoV introduces Hidden Stockholm carpets by Form Us With Love, telling a story of local colour and pattern. JoV is the family owned producer of hand-tufted carpets – taking great pride in producing highly qualitative and comfortable carpets made using only natural materials and immaculate precision of craft.Location: Stockholm, Sweden Designer: Form Us With Love Photos: Jonas Lindström